Portfolio & Training

Rachel is a seasoned player and coach with decades of expertise across all stages of the customer journey. With an Executive MBA from SMU in Dallas, Texas, she brings a strategic perspective to product marketing, customer engagement, and growth initiatives. The sections below highlight her work in product demos, technical interviews, digital demand marketing for customer adoption and renewals, customer success playbooks that blend high-touch and low-touch outreach, content marketing, and customer journey mapping. She approaches each project with a creative lens and a design-thinking mindset. For a more in-depth portfolio review, connect here.

Guiding Principles

Lead with Vision

Success starts with curiosity. Approach every challenge with a strategic mindset, asking How might we? to unlock new possibilities and drive meaningful transformation.

Drive Clarity & Impact

Simplicity is a competitive advantage. Cut through complexity to deliver clear, compelling narratives that resonate with stakeholders and accelerate business outcomes.

Innovate with Purpose

Growth demands reinvention. Challenge the status quo, embrace new ideas, and turn insights into action to stay ahead in an evolving marketplace.

TEMPLATES & SAMPLES BY REQUEST

Demand Strategy

Content Marketing

DESIGN THINKING FACILITATION

Customer Success Playbooks

Customer journey mapping

CREATIVE DIRECTION

Skills & training

executive mba | southern methodist university, dallas texas

• Design Thinking by Ideo

• Data Capture & Analytics Analysis: SFDC, Google Analytics, Adobe Omniture, Gainsight

• Entelechy High Impact Coaching

• Mandel Presentation Design & Delivery

• Product Marketing Alliance Certification