About Rachel Macik
Rachel Macik is a results-driven marketing executive known for building high-performing, innovative teams that drive measurable business impact. As Vice President of Product Marketing at FIS Global, she leads with a vision that blends strategic storytelling, customer-centric messaging, and data-driven decision-making to fuel growth and engagement. With a track record of success at Fortune 500 companies—including Schlumberger, Atos, Cisco, and FIS—Rachel has a deep expertise in aligning product marketing with revenue acceleration.
Since joining FIS in 2021, Rachel has been instrumental in transforming product marketing. As digital engagement took center stage in the wake of 2020, she led a strategic overhaul of content and messaging to ensure that new buyers could establish trust virtually while helping existing customers discover new solutions. She built and scaled a high-impact product marketing function that strengthens alignment with product management and redefines go-to-market strategies. Under her leadership, FIS launched hundreds of new assets, simplifying complex messaging to position the company as a leader in an increasingly competitive fintech market.
Rachel is a passionate advocate for customer-centric innovation. She has spearheaded design thinking workshops for multiple organizations, fostering deeper collaboration between sales, product, and marketing. These sessions have unlocked breakthrough messaging, fresh content strategies, and a sharper understanding of what truly matters to customers. Her philosophy is simple: the more teams empathize with customer challenges, the more effectively they can articulate next-generation solutions for the future of business.
A champion for diversity and mentorship, Rachel plays an active role in FIS Empower – Women’s Inclusion Network, helping to shape the next generation of marketing leaders. She is particularly committed to mentoring early-in-career professionals, ensuring they develop the confidence and skills to thrive in an evolving industry.
Rachel resides in Houston, Texas with her husband and retired Harris County Sheriff Deputy, Todd Long. Together, they have four adult children and love to spend time fishing and transforming antiques into custom decor.
